Value Proposition Canvas

Map your offering to what your customers actually want

Most founders describe their value proposition in terms of what they do, not what customers get. This prompt walks you through building a value proposition canvas — mapping customer jobs, pains, and gains against your products, pain relievers, and gain creators. The result is a crystal-clear articulation of why customers should choose you.

What you get

• Maps customer jobs, pains, and gains systematically
• Aligns your offering to specific customer needs
• Identifies gaps between what you offer and what customers want
• Produces a clear, testable value proposition statement